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WHAT YOU GET?
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8 core course modules?.
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Core Course Module1: Overview
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Build a 6-figure freelance copywriting business.
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Become an A-level copywriter.
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Get more clients than you can handle.
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Double the results your copy produces.
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Establish yourself as a recognized expert.
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Core Course Module 2: Gaining Deep Prospect Knowledge
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The S.A.P. formula for copywriting success.
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15 ways to take a deep dive into the customer?s mind.
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Using the B.D.F formula for uncovering the core buying complex.
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Clayton Makepeace?s secret for making copy resonate.
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Tap into these 17 fundamental human desires.
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Core Course Module 3: The Motivating Sequence
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The 5-step Motivating Sequence for maximum response.
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11 additional formulas for making copy even stronger.
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The secret of the Sea-Monkeys.?
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Making outrageous free gift offers profitable.
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The secrets of the Franklin Mint chess set.
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Core Course Module 4: Differentiating Your Product
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The 3-part Unique Selling Proposition.
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12 ways to make your product superior and unique.
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False logic and invent-a-term.
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Robert Allen, Fran Capo, Mountaineer Mouse.
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?The FAB Pyramid.
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Core Course Module 5: Creating Irresistible Offers
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4 elements of winning offers.
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Position part of the product as the premium.
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The magic of a dollar.
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The 4 U?s formula.
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Pricing and guarantee offers that work
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Core Course Module 6: Writing Copy That Sells
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A copywriting lesson from Monty.
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The 4-S formula for making your copy easier to read.
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Why word choice matters so much.
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The power of specifics.
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A copywriting lesson from Texas Holdem.
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Core Course Module 7: Prospecting
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12 proven self-promotions for freelance copywriters.
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A lead-generating letter that pulled a 10% response.
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How to create a Copywriting Information Kit.
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The MAD-FU formula for qualifying potential clients.
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How to make your website generate a truckload of leads.
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Core Course Module 8: Getting Prospects to Hire You
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15 reasons why clients hire freelance copywriters.
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9 steps for converting sales leads into copywriting clients.
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What to do when a potential client ghosts you.
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23 great copywriting niches.
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9 common sales objections ? and one good answer to each.
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Bonus Course Module #9: Content Marketing
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Converting free content requests into qualified sales leads.
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How to easily enhance curated content.
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Fill-in-the-blank worksheets for creating your content.
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Tailoring your content delivery format to prospect learning mode.
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7 proven formulas for writing attention-grabbing content titles.
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Bonus Course Module #10: Websites
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Dual-appeal home pages.
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The 2 things that must be on your website.
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Choosing your domain name.
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Popular home page layouts.
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?SEO.
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Bonus Course Module #11: Videos
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Common video run times and script word length for each.
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9 tips for writing video sales letters.
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The power of demonstration videos.
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Problem/solution videos.
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?Using educational videos to help sell your product or service.
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Bonus Course Module #12: Building Your Copywriting Business
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The 7 key elements of freelance success.
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5 ways to deliver extraordinary client service.
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?How to retain good clients for years?even decades.
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The ABM method of getting all the new clients you want.
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4 secrets to a long and prosperous copywriting career.