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What You Get:
Brand Identity:
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Refining it when it?s obvious
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What to do when it?s not obvious
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Being known for one thing
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Adding personality
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Adding uniqueness
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Gearing everything around your goals
Profile Creation:
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How to Write the perfect bio
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Header and profile photos
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Pinned tweet strategies
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LinkedIn featured section strategies
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Networking:
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How to find accounts to network with
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Replying to quantity and strategy
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When to start DMing
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How do DM people to sell
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How do DM people to just be friends
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Taking relationships off-platform
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My 9-Step Universal Writing System:
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Get inspiration (tools and resources included)
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Pick your angle / big idea
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Research (tools and resources included)
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Gather Assets ? Photos, information, links, etc
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Write an outline
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Write the body ? How to inform and retain interest
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Write the conclusion ? How to finish strong and sell
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Write the hook/Intro ? How to get and keep attention
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Edit ? Mindset, tools, and strategy
Content Creation:
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Creating content for your goal
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Types of content that work
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48 templates that crush it over and over again
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21 hooks that crush it over and over again
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The right way to use artificial intelligence
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The infinite content playbook
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Frequency depends on the platform
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Getting endless ideas from others, yourself, and software
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Leveraging your personality and experiences
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Long-form vs mid-form vs short-form
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Balancing trust building and engagement farming
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Twitter giveaways, quasi-giveaways + same for LinkedIn
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How to create LinkedIn carousels?
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Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
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Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
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The exact process of sitting down and doing the work
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My universal writing process applied to content
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Examples of best in my network
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Getting Seen:
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Reciprocal engagement
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Strategic partnerships?
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Paying for promotion (how to do it right)
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Offers:
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Service options
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Product options
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Options that are somewhere in the middle
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Which to build at which stages
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How to make an offer irresistible
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Examples of best in my network?
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Bonus: My hyper-effective offer launch playbook
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Sales Funnel:
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The link tree strategy
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The full website strategy
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Persuasive landing pages
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Pinned tweets, pinned IG posts, and LinkedIn featured section
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Where/how to plug links besides your profile
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Cold outreach basics?
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Examples of best in my network
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Watch Me Build A Brand:
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Identity
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Profiles
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Finding people to network with
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Engaging, DMing, and partnering
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Content creation
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Initial offer
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Basic funnel
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Later offers
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More sophisticated funnel
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Putting It Together:
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Phase #1: 0 to 1,000 followers
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Phase #2: 1,000 to 10,000 followers
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Phase #3: 10,000 to 100,000+ followers
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Time-blocking strategy
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When to sell different types of offers
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Managing expectations, staying sane, and staying persistent
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Bonuses:
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49 viral post templates to plug and play PDF
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21 hooks that crush it over and over again PDF?
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175-post analysis / swipe file
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Creator funnel analysis
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General copywriting analysis
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Top software tools for writers and creators
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50 Rules For Better Writing (100-page eBook)
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Written 30-page personal branding summary
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Written 30-page freelance guide